Analytics, Reporting & Attribution

Learn which reports to use and how Hellotext connects activity, conversions, and attributed revenue.

Read the 14-day overview, tracked actions, campaign calendar, and detailed business and operations reports from one place.

Understand total and attributed revenue, the report's purchase-date basis, source breakdowns, and export.

Interpret conversion and escalation rates, conversion time, breakdown counts, and duration charts.

Understand ended interactions without recorded conversion, estimated revenue, the Affected SKUs label, and unfulfilled rate.

Understand AI and team resolution, SLA compliance, unresolved conversations, response times, and agent performance.

Understand active load, handled and resolved work, capacity pressure, session efficiency, and the live operational queue.

Review revenue, performance, attribution, and handoff signals for playbooks, AI agents, and routes.

Learn how to read a campaign's summary, delivery funnel, message performance, conversions, and attributed revenue.

Diagnose missing metrics and reconcile differences between the Dashboard, detailed reports, customer activity, and external systems.

Learn how Hellotext links help you collect analytics from campaigns, routes, playbooks, and conversations.

Learn how Hellotext links orders to campaigns, playbooks, routes, and eligible interactions using source precedence and attribution windows.

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